Fudge is the leading brand of Sabre Group Holdings, based on the Northern Beaches of

Sydney, Australia. In 1991, Sabre Group developed and launched Fudge ‘Hair Shaper’, a

sticky styling clay that was unique to the market in Australia. The success of this product

that created the ‘just got out of bed look’ led to an explosion of demand for Fudge to

produce a wide range of styling products. Fudge has now expanded into over 50 countries

around the world, with key markets in Australia, UK, Europe, New Zealand, North America

and Asia. Due to popular demand Fudge’s product range has now expanded to over

149 skus across a number of hair categories including styling, hair care, hair colour and

professional support. Crew Portsmouth are now stockists of the Fudge haircare range. See in salon for details!